WWE has officially announced a new multi-year partnership with DUDE Wipes, a global men’s hygiene brand. The deal is set to bring creative brand integrations, major event sponsorships, and even custom ring gear featuring WWE Superstars. This move shows how WWE continues to blend sports entertainment with mainstream brands in fresh and bold ways.
WWE and DUDE Wipes Announce Multi-Year Partnership
WWE has teamed up with DUDE Wipes in a partnership that will be visible across several Premium Live Events (PLEs). One of the biggest highlights will be at SummerSlam this August in Minneapolis, Minnesota.
The deal includes:
- Match sponsorships at major WWE events
- Special social media and digital campaigns
- A custom DUDE Wipes commercial featuring WWE Superstars
- Unique in-ring branding integration
According to WWE’s Vice President of Global Partnerships, the brand connects well with WWE’s audience and will bring a fun and entertaining element to live shows.
This collaboration shows how WWE continues to attract lifestyle brands that want to tap into its massive global fanbase.
Dominik Mysterio Gets Historic In-Ring Branding
Dominik Mysterio is at the centre of this partnership.
For the first time ever, a WWE Superstar will feature DUDE Wipes branding directly on their signature ring gear during matches. Dominik’s gear will carry the branding during every appearance on programming like WWE Raw and at Premium Live Events.
This kind of integration is rare in WWE, especially involving active in-ring attire. It marks a new direction in how sponsorships are presented inside the squared circle.
Dominik debuted the updated gear on Raw during a triple threat match to qualify for the Men’s Elimination Chamber. He wore his signature bandana rib cage t-shirt, now featuring DUDE Wipes branding.
DUDE Wipes Founders React to the Deal
Ryan Meegan, Co-Founder and CMO of DUDE Wipes, shared his excitement about the partnership. As a lifelong WWE fan, he described the deal as surreal.
The founders revealed that they grew up watching WWE and idolising its Superstars. Partnering with the company — and especially with Dominik Mysterio — is a big milestone for the brand.
The company also promised to bring energy, humour, and “clean fun” to WWE audiences across the country.
Dominik Mysterio Back After Injury
The timing of this deal is interesting because Dominik is just returning from a shoulder injury that kept him out of action for several weeks.
Here’s a quick overview of his recent situation:
| Event | Details |
|---|---|
| Injury | Shoulder injury |
| Return Match | Triple threat on WWE Raw |
| Elimination Chamber Spot | Failed to qualify |
| Current Title | Men’s Intercontinental Champion |
| Next Challenger | Penta |
Dominik lost the Elimination Chamber qualifying match to Je’Von Evans, but he remains the reigning Men’s Intercontinental Champion.
He won the championship from John Cena at Survivor Series: WarGames in November, becoming a two-time champion. However, due to injury, he has not defended the title in recent weeks.
Now that he is back, his first title defence will be against Penta, who became the number one contender after defeating El Grande Americano. The official date for that match has not yet been announced.
A New Era of WWE Sponsorships
This partnership could signal a bigger shift in WWE’s approach to brand collaborations. While sponsorships at ringside and match graphics are common, placing branding directly on a Superstar’s gear during matches is something fans rarely see.
By choosing Dominik Mysterio — one of WWE’s most talked-about young stars — the company is clearly aiming to make an impact.
With SummerSlam around the corner and major events ahead, WWE and DUDE Wipes seem ready to deliver a partnership that blends entertainment, marketing, and creativity in a new way.
