The WWE surprised the global wrestling world nearly a year ago when it officially announced the purchase of the legendary Mexican lucha libre promotion AAA. The move immediately sparked curiosity among fans, especially about how WWE would handle a company so deeply rooted in tradition, masks, and generations of family legacy.
Since the acquisition, WWE has slowly but steadily expanded its involvement. Shows have been promoted under the AAA banner, WWE stars have appeared on AAA programming, and select AAA wrestlers have crossed over into WWE NXT. However, one of the most fascinating developments has happened behind the scenes, involving one of the biggest legends in wrestling history.
The Undertaker’s role in the new AAA era
One of the key figures helping shape the future of AAA is The Undertaker. The WWE Hall of Famer is now part of the creative and booking structure for AAA and is working closely with Jeremy Borash to guide the promotion forward.
Instead of being a figurehead, The Undertaker is actively involved in shaping storylines and match presentation. His goal is not to turn AAA into a WWE-style product, but to refine what already makes lucha libre special.
Undertaker explains his vision for AAA
Speaking on the What Do You Wanna Talk About with Cody Rhodes, The Undertaker explained his philosophy behind the AAA project. He said his approach is about stepping back in order to move forward.
According to Undertaker, lucha libre has an unmatched cultural depth. The traditions, masks, and multi-generational legacies are at the heart of AAA’s identity. His focus is on honouring that legacy while improving clarity in storytelling and increasing production value.
He also stressed that his background in WWE makes this a unique challenge. WWE and AAA are very different worlds, but he believes the balance can be achieved by keeping AAA authentic while tightening up the presentation for a modern audience.
Respecting lucha libre without copying WWE
One thing Undertaker made very clear is that AAA is not meant to become another version of Raw or SmackDown. Instead, he wants to carefully blend select WWE elements, such as storytelling structure and production polish, into the existing lucha libre style.
This approach is designed to attract new viewers without alienating long-time AAA fans. By keeping the in-ring style intact and letting the wrestlers shine, the goal is to make AAA a product that both hardcore lucha fans and casual viewers can enjoy.
Undertaker’s post-retirement WWE influence
The Undertaker officially retired from in-ring competition in November 2020. His final match was the cinematic Boneyard Match at WrestleMania 36, which aired during the pandemic era.
Since retirement, Undertaker has remained a powerful presence in WWE. He has served as an ambassador, mentor, and occasional on-screen character. He famously delivered a chokeslam to The Rock at WrestleMania 40 and played a key role in helping Cody Rhodes win the Undisputed WWE Championship.
His involvement with AAA feels like a natural extension of this new phase of his career, where experience and storytelling take centre stage.
Current AAA champions and WWE crossover stars
AAA already features several familiar names for WWE fans. Dominik Mysterio currently holds the AAA Mega Championship while also carrying the WWE Intercontinental Championship. His dual-title run highlights the growing connection between the two companies.
Another major name is Vikingo, who is widely considered one of the most exciting high-flyers in the world. Recent reports indicate that Vikingo is now under direct contract with WWE, which further strengthens the bridge between AAA and WWE.
What’s next for AAA under WWE leadership
The next AAA event is scheduled for March 14, and expectations are high. With The Undertaker helping guide creative decisions, fans are eager to see how the product continues to evolve.
If WWE manages to respect lucha libre traditions while enhancing storytelling and presentation, AAA could enter one of the strongest periods in its long history.
